UCLA ASDA is more than just a name. It is an idea; an identity. It fosters a sense of unity within the student body and provides clarity to the mission and goals of our chapter. Our effort in branding #UCLAASDA has established a strong presence here at UCLA, as well as in social media. We hope to build on this image in the months and years to come. Branding goes beyond just a logo. It brings our chapter together, encouraging pride, unity, and excellence.